When you're working in the digital world, companies spend a lot of time on design. Scratch that, in any world, companies spend a lot of time on design, for their branding, their products, their functions, everything. A community manager should do the same. Design...
*Editor's Note: Klout has recently updated their platform to be about content creation. Influence matters for community management activities for at least two reasons: On one hand community managers want to influence their community in order to sell products...
Several years ago pre-Loyal, when I first started freelancing, a new friend I had just met, Karen Schoellkopf (now a good friend, and awesomely, a client), told me that I absolutely must read Design is a Job by Mike Monteiro. She said that it would change my work, and...
Congratulations! You got the job as a social media community manager, and you're now in the world of professional social media people. There's a lot that can be done, and it's a fun, challenging job that will grow your skills and prepare you for a solid career in...
"Why do you build community?" is a question I've been asked A LOT lately. And when I say A LOT, in all caps, let's say it's somewhere between 3-5 times per day over the course of the last two months for a variety of reasons by all sorts of people. Each time someone...
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