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Nike Community

Nike’s Forum Shows the Promise and Peril of Community

This post originally appeared on the Harvard Business Review as written by Sarah Judd Welch, the Founder of Loyal, a community development studio. A New Year’s Eve tweet announced the launch of the Nike Community Forum. You could be forgiven for not noticing. Today, promotion of the forum has been removed from the site’s navigation bar, and social […]

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#CMGRChat Discussions Coming in May

#CMGRChat has been around since September 2010 and that’s pretty much an eternity in the world of Twitter chats! Kelly and I are really excited that people continue to come and discussion topics related to the community industry each week.  The numbers don’t lie either (#cmgrchat numbers courtesy of Keyhole Metrics), over 500 people per […]

How To Find a Community

How to Find Your Community

A couple of months ago a colleague poked his head into my office and asked, “How do you find your community?” He was charged with helping foster community in a certain area, and while he had extremely deep subject matter expertise in this area, he didn’t know who else at the company shared this interest […]

How to Train Your Social Media Intern

5 Ways to Guide Your Social Media Intern

If you recently hired a social media intern to help with community management, you may be at a loss of what to do next. In fact, your new intern probably thinks they already know everything about social media. This 20-something intern’s first foray with the Internet was learning HTML and CSS to create their Myspace […]

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Community Loyalty

My grandfather was one of the most brand loyal people I’ve ever met in my life. He had a well stocked pantry of brands such as Heinz, Downy, and Dial Soap and I never once saw him buy anything outside of the brands he knew and loved. To some extent I find myself the same […]

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Lessons From Two Years as a Community Manager

*Editor’s Note:  This post by Ally Greer originally appeared on Scoop.It’s blog and is being republished on TheCommunityManager.com with permission.  If it wasn’t extremely obvious from the majority of my writing, I’m obsessed with learning. When I started out my career as a community manager, I didn’t even know what that meant. Two years later, I’m […]

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The Psychology Behind Community Management

When it comes to building community it isn’t all just numbers and social media tools.  There’s an element of knowing how people function, what makes them tick, why they do what they do and why they buy what they buy.  When people join a community and stay in that community they’ve made it part of […]

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