Community is a lot like an organism, if one part gets infected, it can kill the whole being. So how do you prevent the germs and remedy infection once it's begun? Community builders who start from the ground up to through a honeymoon stage where the only people that...
When you're working in the digital world, companies spend a lot of time on design. Scratch that, in any world, companies spend a lot of time on design, for their branding, their products, their functions, everything. A community manager should do the same. Design...
There are many good things about being a community manager. One of those good things is that there are a load of resources available to us to hone our best practices, avoid pitfalls, and maximize our efforts in building nothing short of the most awesome communities...
Once upon a time there was this thing called "brand loyalty. It was the type of thing that kept people religiously adhered to one specific brand, no matter the true quality of what the competition could offer. It's the phenomenon that makes people think that Coke...
As community manager, you must create engaging content and build a sense of belonging in your community. Fortunately, these two actions can be done together, simply by using your community to generate content for your community. Two birds, one piece of content....
People create perceptions about other people based upon an infinite range of tiny bits of information. They can have an impression or feeling of someone that is either positive or negative without ever even understanding where that impression came from. (Malcolm...