Co-moderators Jenn Pedde and Alexa Scordato clocked 686 tweets at this week’s #cmgrchat. The topic was a hot one: SEO, Linkbuilding, and Blogger Outreach and that certainly brought a lot of visitors, including new grads.
In the spirit of the popular “+1” and algorithms –don’t let that word scare you– this digest was done a little differently and ranked by the number of amplifications. Beneath each of the included responses is a value showing how many RTs the response evoked. Enjoy.
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Q1. Linkbuilding vs. Blogger Relations – Should they be treated as separate activities or are they one in the same?
tamcdonald: Link building does not create relationships. Creating relationships creates link building.
+16
SeanMcGinnis Know what creates the best blogger outreach? Being human.
+5
ottogrl Trying 2 find a commonality (outside of the #sm space) helps create a strong relationship w/ bloggers
+3
AdamBritten: Relations seems to fit more into community building, whereas link building is more SEO
+2
JasonKeath: Linkbuilding & Blogger OR are different tasks, but as w/ many things, blogger outreach creates link benefits
+2
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Q2. Many CMs focus on metrics like engagement & reach. How much emphasis do you place on#SEO?
JPedde: A person who gets social & SEO will be a force. Targeted keywords + ppl skills = power
+24
RachelYeomans: Everyone in social shd know a LITTLE bit abt SEO just for Meta descriptions & headlines for search engines, etc
+5
BlogDash: Most community managers wear a shit ton of hats. SEO should probably be one of them if they’re creating content.
+3
tmonhollon Also think important to pay attn to Bing now. They are really building around social, becoming bigger player
+3
tamcdonald: Understanding how to most effectively post to various channels to achieve desired results is imperative for SEO
+2
rhogroupee: I know just enough about SEO to be dangerous 🙂
+2
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Q3. Have you ever been pitched to place a link on your site? If so, what was your reaction? Do you do a lot of pitching yourself?
Alexa: Linkbuilding pitch = one night stand. Good blogger outreach = long, committed relationship.#justlikedating
+12
tamcdonald: A3: No need to pitch when you have built a relationship. Just ask.
+6
rhogroupee I think guest posting is more effective than link request anyway
+6
JPedde: Blogger Outreach. Who knew it was so much work. As @Alexa says, its like dating.
+4
BlogDash: A pitch shouldn’t be a request for a link, it should be an opportunity for a story.
+3
jessicamalnik Here’s probably the most awkward blog pitch I’ve seen.http://ow.ly/4XBHT
+3
BlogDash: We match bloggers and brands based on 29 degrees of compatibility.
+3
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Q4. Your company is on the second page of Google. Your boss wants to be on the first. Reasonable ask or above & beyond?
BlogDash: “Community Manager” has become a very broad term. The roles have to be clearly defined within that term
+4
bluephoenixnyc: At the end of the day, cmgrs are the gatekeepers–so they need to keep learning. theres never “enough info”
+4
BlogDash: Unless, as the community manager, you have clearly defined your role, your boss can ask you to do anything.
+3
*There was a lot of variance in response to this question — is it reasonable or is it unreasonable for a boss to ask this of his/her community manager. More education may be necessary to better answer the question, so here are the top recommended resources from this week’s SEO chat:
rhogroupee This is a nice summary for SEO n00bs: http://www.seomoz.org/beginners-guide-to-seo
+7
Alexa Great overview of Google’s Search Algorithm and how it’s evolving to incorporate more social/real-timehttp://slidesha.re/efKE78
+5
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Bonus: Q5. HACMO (Help a CM Out) What collabs can this group do? Who wld like guest blog content on their site (pers or biz)?
AdamBritten: If anyone EVER needs a blog post from the perspective of a new college grad, dont hesitate to ask.
+1
jahoerbelt Would love to contribute blog posts anywhere. Already do so @nycinternz &http://www.jaimehoerbelt.com/wordpress
+1
econwriter5 Guest blogging is fun! Done on #opensource and #privacy. Happy to do so.
+1
tmonhollon:I’d be happy to guest post on search, social, or reputation management, as well as careers in social
RachelYeomans And I know @astekweb and/or myself would LOVE to contribute 🙂
themaria I’m always happy to swap guest posts 🙂
_faith I’m always down to talk about Millennials (aka an excuse to talk about vintage Nickelodeon and Geocities.) 😉
rodicka I’d love to guest post on #HACMO
7Huck You know what I want – intersection online/offiline
Mitch_M I accept guest posts on some of my blogs, but not all. I’ll write a guest post if asked almost anywhere.
kg Love to pull in #octribe folks to #HACMO (Help a CM Out) + see how we@techsoup can help. cc@MichaelDeLongSF
Hope to see you at the next #cmgrchat Wednesdays 2-3pm EST! If you have any questions or topics for future chats, please feel free to leave them in the comments below, or contact Jenn Pedde or Kelly Lux!
Mover. Shaker. Candlestick maker. Currently engaged as a community and social media strategist.
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