Audi's 2013 Super Bowl ad features a high school student going stag to the prom. Upon receiving the keys to a new Audi...
How To
The One Question that Can Make or Break a Community Manager
Hiring a Community Manager is tough. Usually, there are a lot of tradeoffs when considering different candidates. I...
How to Start a Conversation
If you're a community manager, it's likely that starting conversations is a large part of your job. Online communities...
3 Critical Skills Community Managers Can Learn from “Whose Line Is It Anyway”?
Successful (and hilarious) improv is more like Community Management than you might think. In both, you need to be able...
Defining Your Guest Blogging Metrics and Goals
Since breaking into social and community management a couple of years, if there's one thing I haven't thought I needed...
How To: Invite New Members to your Community the Right Way
Don't treat your audience like a herd. One of the biggest mistakes I've made when trying to build a community (and...
Pageview Panic Attack – When There’s a Lull in Your Community
Pageviews are down. Engagement is down. New members are down. After three months of steady growth, my community has...
How to Keep Bloggers Engaged With Your Brand
Ten years ago, if you were an organization or company that wanted to spread the word about a new campaign, product or...
Storytelling and Connecting Through Sound
Storytelling is something I have been passionate about since before I can remember. I've always loved listening and...
3 Methods to A/B Test User Interaction in your Community
In my last article, I introduced the concept of A/B testing for communities and provided an overview of testing...
How To: Bring a Community Back from the Dead
Recently, I was asked, "Can you bring a dead community back to life?" There was a t-shirt company that had built a...
5 Ways to Humanize Your Community Interactions
Strong online communities are built on strong interactions. Here are some things you can do today to humanize your...