*Editor's Note: Klout has recently updated their platform to be about content creation. Influence matters for...
How To
You’ve become a Social Media Manager. Now What?
Congratulations! You got the job as a social media community manager, and you're now in the world of professional...
What Really Motivates Users and Community Members
Editor's Note: This article originally appeared on TechCrunch and is adapted from Hooked: A Guide to Building...
5 Psychological Attributes of Community Membership
Recently we dug into the theory developed by McMillan & Chavis around the "sense of community". Let's dig into the...
Why People Participate in Online Communities
Why do people hang out online and what motivates them to participate in online communities? There are two very...
The Psychology of Communities – 4 Factors that Create a “Sense of Community”
My entire life, I've always been fascinated by the power of communities. More recently I've started to wonder about...
Five Tips on Using Storytelling for Community Management
Audi's 2013 Super Bowl ad features a high school student going stag to the prom. Upon receiving the keys to a new Audi...
The One Question that Can Make or Break a Community Manager
Hiring a Community Manager is tough. Usually, there are a lot of tradeoffs when considering different candidates. I...
How to Start a Conversation
If you're a community manager, it's likely that starting conversations is a large part of your job. Online communities...
How to Make Gamification Actually Work in your Community
Gamification is the use of game mechanics to increase user engagement. Most companies are doing it all wrong. I see a...
Two Key Questions for All Community Managers
Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For...
3 Top Ways Community Managers Can Utilize 3D Printing
The explosive growth of the DIY movement in recent years is hotter than ever as 3D printing continues to decline in...