Several years ago pre-Loyal, when I first started freelancing, a new friend I had just met, Karen Schoellkopf (now a good friend, and awesomely, a client), told me that I absolutely must read Design is a Job by Mike Monteiro. She said that it would change my work, and...
This post originally appeared on Loyal and is from the perspective of building an agency that takes community practices mainstream. ----- It's an exciting time for community professionals. Just six months ago I wrote my first "State of Business of Community, stating...
This post was originally published on The Fetch by Sarah Judd Welch, CEO of Loyal. Over the past few years, I've seen and felt first hand the skepticism of business leaders and traditional marketing folks around the financial return on investing in community...