As social media increasingly becomes accepted and utilized by brands large and small, the legalities and regulations mustn't be an after thought. Brands can get themselves into a bit of hot water if the wrong things are said, or if they aren't transparent enough in...
Way before Social Media entered the scene, forums were the big kids on campus. Pretty much since the days of the AOL chat room in the 90s to gaming threads & news site message boards, online community management focused on these day to day. This is where online...
It's hard to be in any position these days without continuing to develop professionally. Without actually going back to school, what's an easy way to do that? Good ol' fashioned book learnin'. For the past two years we have been cultivating a list of recommended...
The overwhelming majority of community managers out there are self taught and have been teaching themselves for the past 20 years. There are some rockstar pros out there, but as online communities continue to thrive in places like social media we've gotten to the...
Managing a blog, wait, strike that. Managing a successful and engaging blog or site could be someone's full time job. To pump out the amount of high quality content that's necessary to span the interwebs, to find new writers, moderate comments, and figure out all of...
When community managers aren't discussing the difference between a community manager and a social media manager, they're debating what department community gets housed in. Is it marketing? Is it support? Is it its own department of "community?" The easiest way to...
Before we tackle what a community manager isn't, we have to ask: What is a community manager? In 2012, after 7 solid years of social media platforms and 20 years of internet forums and comment moderation, this actually IS an answerable question with shades of right...
User acquisition is traditionally handled by social media managers as well as SEO specialists, inbound marketing, paid lead generation, and excellent product design. But seeing as how community managers are usually the ones creating content, they play a role in this...
A great community manager knows when, where, and how to find excellent resources of the highest quality. And in 958 tweets in an hour we figured out what the best of the best resources are, and who is using what everyday. Enjoy the list! Q1) What are the tools you...
Two years. If you had told me two years ago that I'd be writing this post and going to tell you what I'll be telling you in a few short paragraphs I probably would have told you you were nuts. The events that led up to me sitting in this chair typing this, working...