Social networks were designed for people to connect with each other, but now they're also a way that brands can connect with fans (and potential fans). In 2011 Get Satisfaction released survey information on why people follow brands. The top reason was for special...
Deidre Woollard
Deidre Woollard is the Community Manager for the Q&A platform on Realtor.com and teaches digital journalism at UC Irvine Extension.
The Dark Social Side Of Community Management
Last October, the Atlantic published a piece on the "dark social side of the internet. The premise was this: sharing on Facebook and Twitter is only a part of the way stories are shared. It turns out that most sharing is done privately through IM and email. Now "dark...