Gamification is the use of game mechanics to increase user engagement. Most companies are doing it all wrong. I see a lot of companies try to use gamification in their product to increase their user activity levels. I also have a lot of people ask me about how to use...
So... you've got a troll in your community? First off, congrats! Getting your first troll is a sign that your community has made it. Now what to do, what to do... Some trolls are blatantly just spamming or being complete assholes. In this case, you can probably skip...
In my recent experience I've found that using community as a selling point isn't very effective. Yes, communities can improve a user's experience and it can keep people coming back, but to get them in the door, it's just not something that people perceive to be...
I've spoken to maybe over 100 companies about their community strategies. Over time, I found that there were trends in how companies view community. Having a community sounds really nice. You can see it now... all your adoring fans will come together online and off to...
There's been a big trend in the community space lately. Name a startup and they probably have a community manager… or they're desperately looking for one. Not only that, but more and more community managers exist on the executive level…they're finally getting...
The community manager position is only getting hotter. There are a lot of amazing companies looking for people who can help bring the masses together. Here are 12 sweet community manager job openings. If you have one to add, please post in the comments. (#12 is my...
What's the number one reason that communities fail? They never get started. Do you know why they don't get started? Crickets. We're so deathly afraid that no one will show up. We're afraid we'll invite people, and they won't show up. We're afraid we'll post something,...
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Hiring an amazing community manager is straight up difficult. Why is it that companies struggle when filling such an important position? There are typically four main reasons: 1. You don't know who is legit when everyone who tweets or pins calls themselves a...
Contributors are the people who actually create content in your community. They may only account for 1-10% of your community, but they're the most important members since without them, there is no conversation. And so it's really important for you to know why they...