Crafting a Self-Sustaining Community Culture: The Power of Ritual, Purpose, and Shared Identity

Building community is about 1:1 interactions. But how do you scale these interactions without hiring an army of community managers? Emily Castor, Director of Community Relations for Lyft, says it’s all about seeding rituals to have your community create and repeat these interactions. Why should they care? You’re doing this because you want to change […]

Why Should They? Trust Strategies for Every Situation

Editor’s Note:  We’re live from the #CMXSummit all day today at Dogpatch Studios in San Francisco.  We’ll be covering all of the sessions, but you can livestream the event as well: Robin Dreeke joins us from the FBI and his personal project, “People Formula,” focusing on utilizing behavioral strategies to better communicate, aid and […]

The Community Manager

The Definition of Community Management

It seems as though people are always saying there’s no conclusive definition of community management. It is true the definition will vary from start up, to nonprofit, to agencies, and corporations, but regardless of the type of business you find yourself in, there is a very basic clear-cut way to describe community management for everyone. […]

A High-Level Look at How to Measure Community Success

This post originally appeared on Loyal’s blog. Loyal is a community development studio.  — One of the biggest challenges for community managers is educating skeptics (or anyone, really) on the business value of community. The diverse nature of community campaigns makes this particularly challenging. At Loyal, all of our projects are bespoke, which means the results for […]

How to Keep Community Members Hooked – Q&A with Nir Eyal

I’m straight up giddy to see Nir Eyal take the stage at CMX Summit. I’ve been following Nir’s work for a couple years now and have been fascinated by the insights he’s collected around how to build habit loops into products and communities. What excites me about the “hooked” model, as Nir calls it, is […]

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