Over the past few months, I've written about how ratios and averages are great ways to add context to your data. Remember, data should be viewed over time to really understand what's happening and always in the context of how the metrics relate to your community...
Defining Your Guest Blogging Metrics and Goals
Since breaking into social and community management a couple of years, if there's one thing I haven't thought I needed more of, its blogging tips. To this day, there are countless posts on blogging for branding, business, personal interest, and everything in between....
Community Management Books & Their Takeaways
It's hard to be in any position these days without continuing to develop professionally. Without actually going back to school, what's an easy way to do that? Good ol' fashioned book learnin'. For the past two years we have been cultivating a list of recommended...
How To: Invite New Members to your Community the Right Way
Don't treat your audience like a herd. One of the biggest mistakes I've made when trying to build a community (and I've seen many others make the same mistake) is to mass invite an audience to a community platform like a forum or facebook group and try to get...
Internet Killed The Radio “Star”
"Radio? Huh, alright. This was what I heard all throughout college when people asked me what I was studying. I went to Hofstra University on Long Island and I majored in audio production. Determined to make my name in a dying industry, I interned and worked at radio...
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