I was recently asked an interesting question that went something like, "What other fields would you recommend to someone looking for a good potential community manager?" Businesses often look to the Marketing and Public Relations fields to find community managers. Why...
Communities are wonderful living entities of social interactions, and the digital world has given us a great opportunity to use metrics and numbers to keep improving user experiences. This means we have a great opportunity to follow the numbers and keep improving the...
Getting into community management with no experience can be tough. The role is always evolving, and every company will have a unique need from their community manager. Here are some tips to build your community experience and make yourself an appealing candidate to a...
You determined you needed it, you allocated funds, and you hired your first Community Manager---congratulations! That first week, you met your new hire, and you explained that their job is to "figure out all of the "community stuff. Now, three months later, maybe...
It's not what you think, we've not decided to scrap social media and go back to direct mail! We gave away our Twitter account for a day during the London 2012 Olympic Games. Why? Read on and I will explain our Twitter Takeover and why it is a great idea for community...
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