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Comment Blogging

Comment Management – The When & How

When it comes to your blog, you want people to comment, right? After all, the goal of community management is to get people to engage, to respond, to feel passionate enough about your brand that they care to share their thoughts. Start putting out great content, and slowly but surely, people start to comment. OK, […]

Producteev Game Night

Cheat Sheet with 16 Tips for Harnessing Social Media at In-Person Events

Integrating in-person events with online community efforts is becoming increasingly popular, and not just for location-based communities but for others as well – presenting a way to deepen relationships with your brand’s most loyal fans. Below are some practices that can assist community and social media managers, from the pre-event through post-event stages. Pre-event: Planning […]

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Is a Community Manager a Community Member?

Community Managers have the interesting and unique position in a company of straddling a very thin line that most employees never cross.  Customer Support works with customers, but it’s a very clear line.  Usually the flow of communication is very simple – a customer contacts customer support with an issue.  Then customer support helps that […]

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Blog Comments, Do They Still Matter?

A blog is a place that you own, and you control, as the brand.  You have every right to set the guidelines, create services, and use this space to engage your community.  However, with the meteoric rise in social media use in the past 5-8 years, blog comments seem to have taken a back seat […]

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What is Community?

So… What *is* “Community?” I was recently interviewing for a new position and I was asked, “Tell me about your view of PR.” Before answering, I responded with a question of my own, “Which area of PR are you asking about?” What transpired was an interesting conversation about what community is on a high-level, as […]

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Understanding Power User Programs

When you hear about a “power user program” what comes to mind first, community or product? There’s often confusion about exactly how a power user program looks, and who’s responsible for it.  Is it the product team’s responsibility?  Is it the community team? The answer is it’s both…to some extent. There are two big components.  […]

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Useful Conference Preparation Tips

In today’s online heavy world, conferences provide an excellent way to bridge the online / offline gap.  The amount of networking and connections you can make nowadays on social platforms and virtual events is staggering, but that doesn’t replace the quality of meeting someone face to face.  Conferences provide the ability to not only meet […]

ratios

Communities and The Ratios That Bring Insight

Being a data analyst, I sometimes talk with organizations that struggle to use data. I see good research sit on a shelf because it’s either overwhelming and businesses can’t translate the numbers into action, or they’re looking at the wrong numbers. One of the quickest ways to really understand your data and, by association, your […]

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Community Management of the Future

Even though Community Management seems to be at it’s height, we’ve still got a long way to go before we come to some kind of consensus as to what CMs do day to day, what they’re called, and what we expect them to do.  So what does the future of Community Management look like to […]

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