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Is a Community Manager a Community Member?

Community Managers have the interesting and unique position in a company of straddling a very thin line that most employees never cross.  Customer Support works with customers, but it’s a very clear line.  Usually the flow of communication is very simple – a customer contacts customer support with an issue.  Then customer support helps that […]

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Blog Comments, Do They Still Matter?

A blog is a place that you own, and you control, as the brand.  You have every right to set the guidelines, create services, and use this space to engage your community.  However, with the meteoric rise in social media use in the past 5-8 years, blog comments seem to have taken a back seat […]

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What is Community?

So… What *is* “Community?” I was recently interviewing for a new position and I was asked, “Tell me about your view of PR.” Before answering, I responded with a question of my own, “Which area of PR are you asking about?” What transpired was an interesting conversation about what community is on a high-level, as […]

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Understanding Power User Programs

When you hear about a “power user program” what comes to mind first, community or product? There’s often confusion about exactly how a power user program looks, and who’s responsible for it.  Is it the product team’s responsibility?  Is it the community team? The answer is it’s both…to some extent. There are two big components.  […]

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Useful Conference Preparation Tips

In today’s online heavy world, conferences provide an excellent way to bridge the online / offline gap.  The amount of networking and connections you can make nowadays on social platforms and virtual events is staggering, but that doesn’t replace the quality of meeting someone face to face.  Conferences provide the ability to not only meet […]

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Communities and The Ratios That Bring Insight

Being a data analyst, I sometimes talk with organizations that struggle to use data. I see good research sit on a shelf because it’s either overwhelming and businesses can’t translate the numbers into action, or they’re looking at the wrong numbers. One of the quickest ways to really understand your data and, by association, your […]

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Community Management of the Future

Even though Community Management seems to be at it’s height, we’ve still got a long way to go before we come to some kind of consensus as to what CMs do day to day, what they’re called, and what we expect them to do.  So what does the future of Community Management look like to […]

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How your Product and Community can Become One

Community is not marketing. Community is part of your product.  It’s part of the User Engagement Cycle. In the cycle, marketing drives users into the cycle.  Users connect with your product, then with your brand, and then a community is formed when they connect with each other which will then improve your product.  How will […]

Who's Hiring? Community Manager Jobs Available Now

The Best (and Worst) Community Management Job Descriptions

Whether you are either looking for a community management job, or looking to create one for your business – it’s not easy due to the lack of one solid defined way of describing everything digital. That’s where we come in. If you want to do community management and not just social media management, there are […]

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