Building a Community From the Ground Up

Last week someone asked me: How do you build a community? I paused. I hadn’t thought about it before. For the past three months, much of my time and focus has been on growing the Product Hunt community. I never considered myself a “community builder” but in retrospect, perhaps I am. At the risk of sounding arrogant, […]


Free Design Resources To Upgrade Your Community Management Game

When you’re working in the digital world, companies spend a lot of time on design. Scratch that, in any world, companies spend a lot of time on design, for their branding, their products, their functions, everything. A community manager should do the same. Design elements are infinitely valuable as ways to differentiate the way you […]


How To Use Klout as a Community Management Tool

*Editor’s Note: Klout has recently updated their platform to be about content creation.  Influence matters for community management activities for at least two reasons: On one hand community managers want to influence their community in order to sell products (Marketing), position brands (Branding), attract talent (Human Resources), or show expertise (Customer Care). And on the […]


5 Things that Design and Community have in Common

Several years ago pre-Loyal, when I first started freelancing, a new friend I had just met, Karen Schoellkopf (now a good friend, and awesomely, a client), told me that I absolutely must read Design is a Job by Mike Monteiro. She said that it would change my work, and it did. It might seem a bit odd for community people to be […]

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You’ve become a Social Media Manager. Now What?

Congratulations! You got the job as a social media community manager, and you’re now in the world of professional social media people. There’s a lot that can be done, and it’s a fun, challenging job that will grow your skills and prepare you for a solid career in advertising and marketing, among other areas. However, […]


Why Do You Build Community?

“Why do you build community?” is a question I’ve been asked A LOT lately.  And when I say A LOT, in all caps, let’s say it’s somewhere between 3-5 times per day over the course of the last two months for a variety of reasons by all sorts of people. Each time someone asks me, I […]

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The Gamification Equation

I’ve had the fortune to work on a lot of “gamification” systems in my career: reputation, badges, leaderboards, levels, etc. While all of them are very different, they all work because of a few underlying attributes. I’ve tried to simplify this into a single pseudo-equation to make it easier to explain and break down and, […]

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The Role of the Community Manager in 2014

We’ve discussed the role of the community manager a few times in #cmgrchat over the years because we love to see how the answers evolve. The first time in 2010 we talk about the job description and community reporting structures. The second time was in 2012 when we chatted about how much social is or […]


What Really Motivates Users and Community Members

Editor’s Note: This article originally appeared on TechCrunch and is adapted from Hooked: A Guide to Building Habit-Forming Products, a new book by Nir Eyal and Ryan Hoover. Nir will be speaking at the upcoming Habit Summit at Stanford and TCM readers get $50 off when using this link. Earlier this month, Twitter co-founder Biz Stone […]

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