Social networks were designed for people to connect with each other, but now they're also a way that brands can connect with fans (and potential fans). In 2011 Get Satisfaction released survey information on why people follow brands. The top reason was for special...
Connecting Your Community and Your Team
People create perceptions about other people based upon an infinite range of tiny bits of information. They can have an impression or feeling of someone that is either positive or negative without ever even understanding where that impression came from. (Malcolm...
35 Quick Facebook Guidelines for Brands
With its continuously growing numbers of users, Facebook has become one of the largest social networks where consumers build real communities around a common belief, a product, or a service---and brands jump in to facilitate the process. One of its most useful...
Finding Sweet Spots with Engagement Rates
The debate about the best time to post through social networks has been going on as long as community managers have been in play. Lots of data (and tons of infographics) have surfaced, analyzing averages across all industries and telling us to post in the morning....
On the Job: Tips, Tricks and Tools for Getting Things Done
"The hurrier I go, the behinder I get. – Anonymous Well said, Anonymous. This quote from David Allen's Getting Things Done definitely nails it. As a young Community Manager at an early stage startup, I find myself consistently buried under mounds of things to do. I...
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