The Community Manager

Kristen Gastaldo - From Concerts to Community

From Concerts to Community: My Life Behind the Scenes

by Kristen Gastaldo on 2012.09.11

“So what will you be doing there?” That’s the first question my Mom asked me when I told her I had a new job. Her baby would finally be leaving the music industry after 8 years; no more late nights, no more 16 hour work days, no more weekend and holiday requirements. For me, it [...]

3 Methods to A/B Test User Interaction in your Community

by Chris Dowsett on 2012.09.10

In my last article, I introduced the concept of A/B testing for communities and provided an overview of testing basics. David Spinks responded with a great question: how can A/B testing be used specifically to improve user interactions? Although A/B testing started out in the direct mail industry, the fundamental goal is to understand the user’s [...]

What Tools do Community Managers Use?

by Jenn Pedde on 2012.09.07

A great community manager knows when, where, and how to find excellent resources of the highest quality. And in 958 tweets in an hour we figured out what the best of the best resources are, and who is using what everyday. Enjoy the list! Q1) What are the tools you can’t live without as a [...]

Sounds, Creativity and a Journey Across the Globe

by Natalie Keshlear on 2012.09.06

Editor’s note: Welcome to CM Stories. This is our first post in The Community Manager’s new series, kicked off by Natalie Keshlear, Community Manager of Soundcloud. Find out more about sharing your CM Story here. Over a year and a half ago with sleep in my eyes, I boarded a late night flight to Berlin from [...]

A Special #cmgrchat 2 Year Anniversary Announcement!

by Jenn Pedde on 2012.09.05

Two years. If you had told me two years ago that I’d be writing this post and going to tell you what I’ll be telling you in a few short paragraphs I probably would have told you you were nuts. The events that led up to me sitting in this chair typing this, working for [...]

How To: Bring a Community Back from the Dead

by David Spinks on 2012.09.04

Recently, I was asked, “Can you bring a dead community back to life?” There was a t-shirt company that had built a massive community, but when the founders lost interest, the community slowly died off and went quiet. This person was asked to bring it back and asked for some ideas on how to go [...]

Introducing CM Stories – Tell Us Your Story

by Cali Harris on 2012.08.30

Have you told your story lately? You know, your story from the front lines of community building. Introducing CM Stories We’re adding a new category to The Community Manager: CM Stories. In addition to the how-tos, case studies, and resources shared on TCM, we want to provide a space for CMs to share first-hand stories of [...]

5 Ways to Humanize Your Community Interactions

by Mike Alber on 2012.08.29

Strong online communities are built on strong interactions. Here are some things you can do today to humanize your interactions and strengthen the bond between your community and its members. 1) Leverage Signatures Often, someone with a username like LakersFan246 will end their post or comment with their real first name. If this happens, begin your response [...]

3 Insightful TED Talks for Community Managers

by Jenn Pedde on 2012.08.27

Whether you’ve watched a TED talk or not, you’ve no doubt heard of them or seen/heard someone quote them. If you ever have sat down to watch one, you know that it’s like a potato chip or a good piece of chocolate — you can’t do just one. They’re inspiring, they’re funny, they’re insightful, and [...]

How to Prepare Your Community for a Major Change

by Emily Marchetta on 2012.08.24

Change: it’s the one constant in life. Whether you’re introducing a change in ownership, new staff, policy change, technical update, or something else, community members sometimes resist change. Usually, they’re afraid of repercussions that could affect the community they care so much about—so, it comes from a “good place.” That being said, their fears and [...]

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