Posts with category How To

Nir Eyal2

Hooked: How to Build Habit-Forming Community Systems

What’s the last app you used? What site do you check more than once a day? What’s the last thing you posted to Instagram or Pinterest? Nir Eyal, author of Hooked, says the HOOK is an experience designed to connect user’s problems to your solution with enough frequency to form a habit. The HOOK can […]

A High-Level Look at How to Measure Community Success

This post originally appeared on Loyal’s blog. Loyal is a community development studio.  — One of the biggest challenges for community managers is educating skeptics (or anyone, really) on the business value of community. The diverse nature of community campaigns makes this particularly challenging. At Loyal, all of our projects are bespoke, which means the results for […]

10 Simple Productivity Tips for Community Professionals

This post originally appeared on the Loyal blog. Community management can be a chaotic job and it helps to have a system in place to stay productive. I may not consider myself an expert, but I have learned a thing or two as a project manager. Below is a list of tips and tricks I’ve picked up […]

The Business Value of Community – Real Examples from Threadless, The Huffington Post and Fitocracy

This post was originally published on The Fetch by Sarah Judd Welch, CEO of Loyal. Over the past few years, I’ve seen and felt first hand the skepticism of business leaders and traditional marketing folks around the financial return on investing in community initiatives. While it used to be that most of the evidence was anecdotal, […]

How to Convince your Boss to Send You to CMX Summit

So you want to come to CMX Summit but need to justify the budget? You’re not alone. A lot of people have been reaching out asking if we had advice for justifying the budget. So I thought I’d put it all into a blog post for you. You know you should be there. We know […]