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Posts with category How To

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Working Solo: Tidbits from 4 Community Managers

Nobody wants to be a beat up piñata. If you’ve been a community manager for a while, you know exactly where this reference comes from. In case you need a refresher, you can go directly inside my mind to find out. Today I was on a call with fellow members of The Community Roundtable, regarding strategies […]

The User Engagement Cycle

A lot of business experts will tell your company to “engage” people and “build community”, but what does that actually mean? It’s important, when hearing advice like this to ask “why?” and “to what end?”. The why, for me, has always been to create a positive emotional connection with users, resulting in a user experience that […]

Preparing for SXSW

South by Southwest holds great promise: a coming-together of tech industry geeks in a land of atomic tacos, free beer, and fantastic speakers. But when you start looking at everything going on at SXSW, it quickly becomes terrifying. How am I going to choose what to go to? When am I going to sleep? How […]

5 Things To Know About Timeline for Brands

Facebook unveiled timeline for pages this week, along with a number of equally important product and platform upgrades. While I’m sure there will be posts picking apart each and every one of these changes, I am going to focus primarily on the Timeline for Pages changes. Here are FIVE key things you need to know […]

Introducing Numbers To The Community – Part One

This is the first post in the mini-series: Introducing Numbers to the Community. See Part 2. Facebook, online communities and social media offer data scientists an exciting new opportunity to understand people. While the social sphere has been around for a few years now, collecting and utilizing some of the numbers behind social media is […]