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Posts with category How To

How To Find a Community

How to Find Your Community

A couple of months ago a colleague poked his head into my office and asked, “How do you find your community?” He was charged with helping foster community in a certain area, and while he had extremely deep subject matter expertise in this area, he didn’t know who else at the company shared this interest […]

Germs

5 Rules For Dealing With A Negative Nancy

Community is a lot like an organism, if one part gets infected, it can kill the whole being. So how do you prevent the germs and remedy infection once it’s begun? Community builders who start from the ground up to through a honeymoon stage where the only people that participate in the community are people […]

product-hunters

Building a Community From the Ground Up

Last week someone asked me: How do you build a community? I paused. I hadn’t thought about it before. For the past three months, much of my time and focus has been on growing the Product Hunt community. I never considered myself a “community builder” but in retrospect, perhaps I am. At the risk of sounding arrogant, […]

Klout

How To Use Klout as a Community Management Tool

*Editor’s Note: Klout has recently updated their platform to be about content creation.  Influence matters for community management activities for at least two reasons: On one hand community managers want to influence their community in order to sell products (Marketing), position brands (Branding), attract talent (Human Resources), or show expertise (Customer Care). And on the […]

Open Road - William Warby

You’ve become a Social Media Manager. Now What?

Congratulations! You got the job as a social media community manager, and you’re now in the world of professional social media people. There’s a lot that can be done, and it’s a fun, challenging job that will grow your skills and prepare you for a solid career in advertising and marketing, among other areas. However, […]

brain3

What Really Motivates Users and Community Members

Editor’s Note: This article originally appeared on TechCrunch and is adapted from Hooked: A Guide to Building Habit-Forming Products, a new book by Nir Eyal and Ryan Hoover. Nir will be speaking at the upcoming Habit Summit at Stanford and TCM readers get $50 off when using this link. Earlier this month, Twitter co-founder Biz Stone […]