Posts with category How To

Content Strategy for Community

Using Content to Build A Community

by on 2013.04.24

Companies are increasingly finding that relevant, influential, and engaging content has the power to foster a loyal customer community. By taking a strategic approach to content development, companies can bring people with common interests together in one space to share stories and ideas related to their product and industry. A successful content strategy will use [...]

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The Number One Reason Communities Fail

by on 2013.04.22

What’s the number one reason that communities fail? They never get started. Do you know why they don’t get started? Crickets. We’re so deathly afraid that no one will show up. We’re afraid we’ll invite people, and they won’t show up. We’re afraid we’ll post something, and no one will answer. We’re afraid of looking [...]

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Community Management Strategy: Data, Not Emotions

by on 2013.04.16

Not too long ago, I stumbled across a wonderful article by Steph Parker posted right here on TCM. The introduction to metrics is important for community managers. I’ve felt that the trend has been approach to community management dealing in “feels”—and ignoring metrics. But once you get the hang of this basic calculation by SocialBakers: [...]

5 Tips for Effectively Managing Negativity

5 Tips for Effectively Managing Negativity in Your Community

by on 2013.04.04

Negativity happens. It’s an unfortunate side effect of public discourse, and tricky aspect of every community manager’s job. Though it’s never fun in the moment, a negative situation that has been well managed will speak wonders to your brand, and to your reputation as a community manager. Here are 5 tips to help you effectively [...]

How to Use Your Community to Create Amazing Content

Use Your Community To Create Amazing Content

by on 2013.04.02

As community manager, you must create engaging content and build a sense of belonging in your community. Fortunately, these two actions can be done together, simply by using your community to generate content for your community. Two birds, one piece of content. Featuring community members is already a common way to boost the feeling of [...]

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How to Hire the Right Community Manager for the Job

by on 2013.03.25

Hiring an amazing community manager is straight up difficult. Why is it that companies struggle when filling such an important position? There are typically four main reasons: 1. You don’t know who is legit when everyone who tweets or pins calls themselves a “community manager.” 2. The company doesn’t actually know what they want. 3. [...]

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