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Posts with category Case Studies

Why We Wanted our Twitter Account to Be Taken Over

It’s not what you think, we’ve not decided to scrap social media and go back to direct mail! We gave away our Twitter account for a day during the London 2012 Olympic Games. Why? Read on and I will explain our Twitter Takeover and why it is a great idea for community managers. First a […]

How to Repair Your Image After a Social Media Mistake

How To: Repair Your Image After a Social Media Mistake

A case study on Onward State, the “official” blog of Penn State University For anyone who has made a mistake on social media—like posting to the wrong account or re-tweeting news that later turned out to be false—you’re usually forgiven by your friends and random followers. But when you’re representing a brand or community, it’s […]

Community Manager personality

Why Personality Matters as a Community Manager

By now, I think most of us have an idea of what the role of the Community Manager entails. Of course, as the role is still constantly evolving and changing it requires us to be on our toes 24/7.  As a community manager you have to take a good look at the company you’re working […]

Cali - new Content Editor The Community Manager

Your New Content Editor…and Your Content

Hi, I’m Cali! I’m thrilled to be joining The Community Manager as Content Editor, which means I’ll be lassoing blog posts from, well, you. More on that in just a minute. You might know me as @caligater. Or perhaps we’ve connected if you participated in #reverb10 or #reverb11—an end-of-year blogging project I worked on with […]

Community Manager Appreciation Day Report

Community Manager Appreciation Day Wrap Up, Stats, & Thought Leaders

During the course of Community Manager Appreciation Day on Monday I kept a report generated by Hashtracking — a really great service that we use for data behind #CmgrChat transcripts each week — to find out what kind of activity was really happening around this once a year hashtag.   The numbers were pretty incredible: 1.9k […]

Community Manager Appreciation Day #CMAD

Happy Community Manager Appreciation Day! #CMAD

In 2010, Jeremiah Owyang declared every 4th Monday in January as “Community Manager Appreciation Day.”  This day is meant to recognize and celebrate efforts of community managers around the world using social media to improve customer experiences.  Or so says the Wikipedia page. As we all know, there are quite a few community managers out […]