Case Studies « The Community Manager

With Great Social Media Power…

by Jenn Pedde on 2013.04.19

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Wise words were once said, “With great power comes great responsibility.” However with great power using social media comes the need to be first, famous, and the belief that you are something that you are not…a credible source. There is no denying the power of social media and the connections it has developed for millions of […]

Curating a Global Instagram Community – A #JJ Case Study

by Thibaut Davoult on 2013.03.07

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Instagram is a great network for photographers to express themselves and reach a receptive audience around the world. But of the 40 million photos posted everyday, simply sharing quality shots is hardly enough to get noticed. The Instagram team works to find gems among the community and features these on the official blog as often as […]

2 Things LinkedIn Did Wrong

by Jenn Pedde on 2013.02.11

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LinkedIn just did something really cool this week with their most recent “Top Percent-ers” email campaign. They made 20 million users really happy by letting them know their profiles were the most viewed on all of LinkedIn. That’s no small feat and I’m sure was incredibly hard to pull together across departments internally. Telling users […]

How NASA Builds Community

by Jenn Pedde on 2013.01.31

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In the fall we held a special 2-year anniversary #cmgrchat with special guests from NASA. They manage a significant amount of social media assets and build their community through a variety of online and offline events. Arguably one of the coolest and most progressive organizations out there and we were lucky to have a few members […]

4 Tips for Managing a Community When You Don’t Speak the Language

by Jesse F. LaRue on 2013.01.29

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Working as a community manager for a game studio is an interesting and really fun gig. My role is very much about walking a line between what’s possible from a business perspective and what’s wanted from the community of players. MENA has a very competitive gaming culture with a lot of players who spend considerable […]

Crowdsource From Your Community – the Tom Sawyer Way – with @DaveOHoots

by Connor Meakin on 2013.01.21

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Crowdsourcing is a delicate art which involves a certain nuanced communication skills and an understanding of psychology. Learn how you can embrace your inner Tom Sawyer to motivate your community to work for you. HootSuite crowdsources everything from it’s name to crowdsourced translations of it’s product into 13 different languages.

Posts with category Case Studies