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Posts with category Case Studies

Klout

How To Use Klout as a Community Management Tool

*Editor’s Note: Klout has recently updated their platform to be about content creation.  Influence matters for community management activities for at least two reasons: On one hand community managers want to influence their community in order to sell products (Marketing), position brands (Branding), attract talent (Human Resources), or show expertise (Customer Care). And on the […]

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Behind the Scenes: How TEDx Manages Community-Curated Content

The TEDx brand has become a thriving global community of events in 153 countries with thousands of talented people putting out content every day We’re not just talking blog posts. The TEDx community creates talks, promo videos, blog posts, tweets, Vines, Instagram photos, Instagram videos, Flickr photos, websites, Facebook pages, Tumblr feeds, Storify posts, news […]

Content Strategy for Community

Using Content to Build A Community

Companies are increasingly finding that relevant, influential, and engaging content has the power to foster a loyal customer community. By taking a strategic approach to content development, companies can bring people with common interests together in one space to share stories and ideas related to their product and industry. A successful content strategy will use […]

Boston-tribute

With Great Social Media Power…

Wise words were once said, “With great power comes great responsibility.”  However with great power using social media comes the need to be first, famous, and the belief that you are something that you are not…a credible source. There is no denying the power of social media and the connections it has developed for millions of […]