The Community Manager

Juergen Derlath

Juergen Derlath is head of R & D and social media executive in a publishing company. His main fields of interest: the psychology of virtual communities and instructional design. Visit the blog or follow on twitter for more about that stuff.
Why People Participate in Online Communities

Why People Participate in Online Communities

Why do people hang out online and what motivates them to participate in online communities? There are two very interesting studies that provide some insight into the answers of these questions. One is a study conducted in 2004 which researched online bulletin board...

Why Knowing Your Community Type is Important

Why Knowing Your Community Type is Important

Should you ban off-topic discussions in your community? Is it always a good idea to promote growth? Does a large number of anonymous members threaten your community? Three different questions it seems---but the answers have one thing in common: the way the member is...