The Psychology Behind Community Management

brainscanWhen it comes to building community it isn’t all just numbers and social media tools.  There’s an element of knowing how people function, what makes them tick, why they do what they do and why they buy what they buy.  When people join a community and stay in that community they’ve made it part of their lives, their habits, and their routines.  

In a recent #cmgrchat we decided to ask why community managers build communities, as well as figuring out what makes their community members want to contribute or participate, prevent problem behavior, and rewarding loyalty.  

Read more to find out what some of the best in the industry had to say:

Digest taken from #cmgrchat on February 19th. 

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About the author

Jenn Pedde

Jenn is a Co-Founder of The Community Manager and the Editor-In-Chief. She’s also an adjunct professor at the Syracuse University School of Information Studies. You can find her almost anywhere online, but specifically on #CmgrChat every Wednesday from 2-3pm ET.


Nice Blog Jenn! The post is great. I think we must also follow these tips:

·Do something for them first. If you want someone in your community, or your community as a whole, to do something for you - try doing something for him/them first.

·Ask for a commitment. When people join your community, have a brief chat with them. ask them what they will contribute,

·Spotlight the positive examples. When confused, we look towards what others are doing. When some members of your community are doing something you like, publicise it to the rest.

·Develop authority figures. People obey authority. Christ, policemen, teachers and doctors fall into this category. Authority isn't power.