The Definition of Community Management

It seems as though people are always saying there’s no conclusive definition of community management. It is true the definition will vary from start up, to nonprofit, to agencies, and corporations, but regardless of the type of business you find yourself in, there is a very basic clear-cut way to describe community management for everyone.

  • Build relationships within the community
  • Create value for members who participate in the community
  • Be the liaison between the community and the company behind it all

There’s a significant number of tactics that can be used,  but the goal is always the same. Create a community where people feel that they belong.

In this week’s #cmgrchat over 100 community managers came together to chat in 500+ tweets on this very topic. Look no further for the definition of community management from some of the industry’s brightest.

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About the author

Jenn Pedde

Jenn is a Co-Founder of The Community Manager and the Editor-In-Chief. She’s also an adjunct professor at the Syracuse University School of Information Studies. You can find her almost anywhere online, but specifically on #CmgrChat every Wednesday from 2-3pm ET.



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