Sometimes the ebbs are unavoidable. For example during the holidays, a lot of communities will slow down a great deal since people are spending time with their family.
Other times, it just happens when there aren’t many conversations going on. Here are some tips to re-energize your community.
1. Call or email someone
Call or email a typically active member of your community and just see how they’re doing. Just let them know that you appreciate their membership and see if they have any thoughts about how to improve the community.
They may feel like it’s then their responsibility to help make the community better and will start some new conversations. At the very least, it’s a way to personally connect them back to the community so when a conversation comes back up, they’re more inclined to jump in.
2. Direct questions to specific people
Another way to call on the help of your most active members is to @ reply them in the message so they feel a personal obligation to respond. This works really well in facebook groups. It only works if it’s actually a topic that they’re particularly fit to answer. If you bullshit it, it has the opposite effect.
3. Host an event
If you have enough community members in a local area, host an event to bring them all together. Meeting people in person will make people more excited to continue to connect in the community online.
4. Invite some new people to the community
Sometimes some new blood and fresh perspectives can get the community energized again. Make sure to introduce them, and make it easy for them to start participating in conversations right away.
5. Do something out of the ordinary
Sometimes conversations can get repetitive and the format starts to feel dull. Maybe try hosting a friendly contest. Host a google hangout with a special guest. Host a twitter chat. Do something that’s fast paced and different.
What other things have you guys done to reenergize a community during periods of slower activity?