We so often talk about communities and how they fit into support, content, marketing, pr, etc—but we had never really talked about community for nonprofit organizations. Are their goals and processes different than that of major corporations or start-up companies? We decided to find out.
TheCMgr Q1) What does the day to day look like for a #cmgr working in a nonprofit? Is this really different from a brand/agency?
Twel5 When I managed some NP, it wasn’t different from my other clients. There was a lot of time looking at my listening tools.
EvanWatkins83 Since CM is a portion of my job, it’s all about sending out relevant information and getting people to connect!
justinisaf The biggest difference is in resources and metrics. Smaller teams = good work environment, but you can’ use standard metrics
leapingwoman end goals are diff for profit/nonprofit, but not sure the mechanics of the day vary much. listening, engaging, sharing.
leapingwoman primary diff may be in calls to action since nonprofits aren’t focused on sales
aprils_pen The one thing that is the same between private & public sectors is accuracy & maintaining trust are most important.
andymci Common goal for CMs between NPO’s and for-profit enterprises = telling a story, connecting people. Difference = resources.
TheCMgr Q2) How often do you work with partner organizations/agencies? Is there a lot of collaboration amongst CMs?
EvanWatkins83 We push out information from groups who do similar work to ours, and they share our information and resources too.
justinisaf it should be all the time. pool knowledge, support others, leverage resources, most importantly introduce communities
djfanco Partnering is a big deal when you have a marketing alliance, promotional partnership, etc
andymci Our group (local branch of global org) is trying to partner with other groups in our area. The opps are there, but hard to start.
jocelynaucoin: Collaboration is key. Ideas cant survive in solitude.
mellowd08 Having done marketing for a shopping center involved in community, NPs looked to partner w/ me for campaigns.
aprils_pen Collaboration helps maximize the voice of your message. Great part of overall strategy.
apdolan In the online health community – the goal is changing healthcare grassroots-style – teamwork is essential bwtn all groups.
leapingwoman for-profits can help by retweeting, sharing nonprofit, amplifying content to their larger audience
djfanco I’ve always found collaborating based on shared policy interests to be productive, regardless of [non]profit status.
TheCMgr Q3) When working at a #nonprofit what are the specific goals and metrics of the #Cmgr?
thatgirlmegan Goals prob involve increasing awareness & fundraising, building volunteer base
andymci Donations, donations, donations
AlexKStevens Measuring website traffic, social media growth and interaction rates. Goal: Build a supportive community!
EvanWatkins83 Getting your org out there and increasing awareness for your cause and connecting members of your network!
justinisaf Build a community of evangelists who really give a damn. Everything else comes from that. Measure the stuff before donations
DanKlamm It depends, but I think the goals should ultimately be tied to offline goals of the org – event attendance, fundraising, etc.
dschotthoefer Donation conversions via social media – Inbound Traffic via Social – Extended donor lifecycles due to relationship nurturing
JessieMinalga help carry out an organization’s mission, coordinate objectives, strategies, and goals to manage efficient well-run projects
i_robin Goal: to foster an intense Community participation around product development. Metrics: forum; population, responsiveness
JessieMinalga User generated content, house file size growth, mentions, supporter involvement
JPedde: “Topic brings me, community makes me stay, and THEN donate.”
TheCMgr Q4) Outside of social media, what are some of the activities a non-profit #cmgr gets involved in?
djfanco Sometimes you want people to check in at your blood drive, marathon, beach clean up because you want more awareness of your cause.
AlexKStevens Graphic design, marketing, fundraising, volunteer management. EVERYTHING! That’s what nonprofits are about. Team work.
EvanWatkins83 I help with event planning and production as well as media opportunities for senior staff
rhogroupee For some of the NPs I work with, cmgr is not even called cmgr; it’s just someone with affinity for social.
leapingwoman organizing offline community events and attending related events. speaking at conferences.
TheCMgr Q5) What are the best resources for keeping on top of nonprofit news, policies, and trends?
EvanWatkins83 It all depends on your industry, we have 5 academy themes Finance, Hospitality & Tourism, Engineering, IT, and Health Sciences