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What’s Your Biggest Challenge in Social Media?

 

This week I received a tweet from a stranger that asked me, “What’s your biggest challenge in social media?”

The tweet directed me to post my answer on their Facebook page and they would respond to it there. I tweeted back and asked if we knew each other and also told her my biggest challenge as a community manager is determining accurate ROI (as well as needing to sleep!)

The lady who posed the question did not respond to me. I waited an hour and still nothing. I decided to pop over to her page to learn a bit more. Her bio reads:

“A nationally renowned social media and e-marketing whiz, teaches industries nationwide the power of social media marketing & relations.”

And yet when you look through her feed, it’s pretty much the same scheduled message to different people. “What’s your biggest challenge in social media, please post on our Facebook page & we’ll try to answer.” But she contacted me on Twitter, right? What if I don’t want to use Facebook? What if I prefer Google+ or another network instead?

As we should all know by now, social media is simply a new method of communication, a new way for us to talk to each other. By the same token, people did not understand the telephone when it was invented and I think there are many who are just now beginning to grasp the implications of what the digital web can do. In community building we know that social media is a two-way street. You say something to me, I say something to you and we have a conversation.

So what’s my biggest challenge in social media then? It’s apparently not my original answer of ROI.  It is simply this: working with people who proclaim themselves as “social media gurus” and then pitch how they can work wonders for other businesses. They give those who know what they’re doing a bad name.

These types of people sell themselves as experts even though they may not really know what they’re talking about. They’re good salesmen but not necessarily social media experts. I’ll be the first to admit that I don’t know everything, but I do know this much –  social media marketing & community building is not the traditional way of blasting out a one-way commercial and hoping people will buy.  That still exists in advertising and lead generation, but not in social because the audience can respond.  If you’re hiring a community manager or a social media manager, make sure you know the difference in the tools that they’ll be using. A good first trick is looking at the authenticity of their social media bios.

So what are your social media challenges?  Share below in the comments!

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About the author

Technocratic solutions to a communal future, Garick is a digital engagement strategist & outreach specialist. Topics are mostly centered on social business and customer service. Additionally, Garick has been a speaker for many social media conferences/events and continues to serve as Board Advisor for Social Media Club - Los Angeles.

6 comments
JaredCummings
JaredCummings

I would actually say that my biggest challenge is proving the value of our community to our product / developer team.  Since it's hard to show a direct monetization, many community programs get shuffled to the backburner.

RobertM.Caruso
RobertM.Caruso

Great post Garick!! I love it when people tell it like it is.

IpjRobson
IpjRobson

I think my biggest challenge is trying to get experience in social media as a career. 

 

My other biggest challenge is trying to explain the people the power of social media and what one can do with it.

JosephGier
JosephGier

 I wouldn't complain too much Kristen... it will, at least in the the short-term give you something to do; provided you can persuade  their clients to re=engage and do it correctly this next time.  It not about have a lot of followers but having a lot of customers, advocates and evangelists... all former followers converted to your cause 

KristenDaukas
KristenDaukas

I keep hoping and waiting and hoping and waiting that those types of people will finally find a job in the field that they really DO know and stop giving those of us who are legitimate in our work a mess to clean up. 

mbhahn
mbhahn

Good Post, I remember when this happened you were stuck on this, I guess it turned into a great post.  Way to educate and promote your thoughts

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  1. […] went on to write about it, calling it “What’s Your Biggest Challenge in Social Media.” He wraps up with “So what’s my biggest challenge in social media then? It’s […]