As community managers we’re usually knee deep in some kind of content. It could be blog posts, content on social networks, or within bookmarking/community sities like Reddit & Digg. Either way, we have to make sure that content gets seen and interacted with by our community members. So the best of the best got together to discuss some of their tips and tricks and what works for them.
Q1) When publishing a blog post, what systems do you have on your site to share your content?
evanhamilton We have the standard Facebook and Twitter sharing buttons on our blog. But do people actually use those?
mbhahn Share this has a tracker and emails you weekly reports on what is shared
Q2) What aggregate sites like Digg or StumpleUpon do you use and do you see results? Best practices?
celivingston I only Digg or SU posts if they’re our “best” content. Not everything we publish
momnonstop Personally I have seen a ton of results when using StumbleUpon. I don’t submit my own information to SU directly though
sue_anne I’d have to look in to it deeper, but I don’t think we get a lot of engagement from people using Digg / SU buttons on our site
Q3) Do you see a lot of traffic from the shared content? If so, how do you convert those users into fans/cmty members?
AdamBritten This is what I struggle with. The traffic is there, but it’s hard to identify the users. Anyone have tips
LovelyLu Always engage with those who are sharing content and try to direct them back to blog for next post
celivingston Exactly. When you create a page, assume the visitor has never seen your brand before. Help them discover more.
celivingston: We have a simple sign up form with prompts to fill in more info later. Low barrier to entry
Q4) What writing tips do you have for more user engagement in the comments section of your post? Or on social channels?
shankell I like to post questions – that always starts a good discussion
makeshiftalisha study up on others’ call to action/mktg language for increased sign-ups and engagement, be playful, not forcefu
Shananigans5 Fill in the blank questions on Facebook are great for insight & engagement
NishaChittal we always have a clear call to action, to like / comment/ RT / tell us what they think. Raises engagement a lot
makeshiftalisha I also feel like asking Qs is the easy way out. sometimes I feel like I’m being talked to like a toddler, so I avoid participating
jennalanger Ask questions, respond thoughtfully to your commenters to spur more dialogue, get users talking to each other