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#CmgrChat 5/18 – SEO, Link Building, & Blogger Outreach

Co-moderators Jenn Pedde and Alexa Scordato clocked 686 tweets at this week’s #cmgrchat. The topic was a hot one: SEO, Linkbuilding, and Blogger Outreach and that certainly brought a lot of visitors, including new grads.

In the spirit of the popular “+1” and algorithms –don’t let that word scare you– this digest was done a little differently and ranked by the number of amplifications. Beneath each of the included responses is a value showing how many RTs the response evoked. Enjoy.

______

Q1. Linkbuilding vs. Blogger Relations – Should they be treated as separate activities or are they one in the same?

tamcdonald: Link building does not create relationships. Creating relationships creates link building.

+16

SeanMcGinnis Know what creates the best blogger outreach? Being human.

+5

ottogrl Trying 2 find a commonality (outside of the #sm space) helps create a strong relationship w/ bloggers

+3

AdamBritten:  Relations seems to fit more into community building, whereas link building is more SEO

+2

JasonKeath: Linkbuilding & Blogger OR are different tasks, but as w/ many things, blogger outreach creates link benefits

+2

______

Q2. Many CMs focus on metrics like engagement & reach. How much emphasis do you place on#SEO?

JPedde: A person who gets social & SEO will be a force. Targeted keywords + ppl skills = power

+24

RachelYeomans: Everyone in social shd know a LITTLE bit abt SEO just for Meta descriptions & headlines for search engines, etc
+5

BlogDash: Most community managers wear a shit ton of hats. SEO should probably be one of them if they’re creating content.
+3

tmonhollon Also think important to pay attn to Bing now. They are really building around social, becoming bigger player
+3

tamcdonald: Understanding how to most effectively post to various channels to achieve desired results is imperative for SEO
+2

rhogroupee: I know just enough about SEO to be dangerous 🙂
+2

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Q3. Have you ever been pitched to place a link on your site? If so, what was your reaction? Do you do a lot of pitching yourself?

Alexa: Linkbuilding pitch = one night stand. Good blogger outreach = long, committed relationship.#justlikedating
+12

tamcdonald: A3: No need to pitch when you have built a relationship. Just ask.
+6

rhogroupee I think guest posting is more effective than link request anyway
+6

JPedde: Blogger Outreach. Who knew it was so much work. As @Alexa says, its like dating.
+4

BlogDash: A pitch shouldn’t be a request for a link, it should be an opportunity for a story.
+3

jessicamalnik Here’s probably the most awkward blog pitch I’ve seen.http://ow.ly/4XBHT
+3

BlogDash: We match bloggers and brands based on 29 degrees of compatibility.
+3

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Q4. Your company is on the second page of Google. Your boss wants to be on the first. Reasonable ask or above & beyond?

BlogDash: “Community Manager” has become a very broad term. The roles have to be clearly defined within that term
+4

bluephoenixnyc: At the end of the day, cmgrs are the gatekeepers–so they need to keep learning. theres never “enough info”
+4

BlogDash: Unless, as the community manager, you have clearly defined your role, your boss can ask you to do anything.
+3

*There was a lot of variance in response to this question — is it reasonable or is it unreasonable for a boss to ask this of his/her community manager. More education may be necessary to better answer the question, so here are the top recommended resources from this week’s SEO chat:

rhogroupee This is a nice summary for SEO n00bs: http://www.seomoz.org/beginners-guide-to-seo
+7

Alexa Great overview of Google’s Search Algorithm and how it’s evolving to incorporate more social/real-timehttp://slidesha.re/efKE78
+5

______

Bonus: Q5. HACMO (Help a CM Out) What collabs can this group do? Who wld like guest blog content on their site (pers or biz)?

AdamBritten:  If anyone EVER needs a blog post from the perspective of a new college grad, dont hesitate to ask.
+1

jahoerbelt Would love to contribute blog posts anywhere. Already do so @nycinternz &http://www.jaimehoerbelt.com/wordpress
+1

econwriter5 Guest blogging is fun! Done on #opensource and #privacy. Happy to do so.
+1

tmonhollon:I’d be happy to guest post on search, social, or reputation management, as well as careers in social

RachelYeomans And I know @astekweb and/or myself would LOVE to contribute 🙂

themaria I’m always happy to swap guest posts 🙂

_faith I’m always down to talk about Millennials (aka an excuse to talk about vintage Nickelodeon and Geocities.) 😉

rodicka I’d love to guest post on #HACMO

7Huck You know what I want – intersection online/offiline

Mitch_M I accept guest posts on some of my blogs, but not all. I’ll write a guest post if asked almost anywhere.

kg Love to pull in #octribe folks to #HACMO (Help a CM Out) + see how we@techsoup can help. cc@MichaelDeLongSF

 

Hope to see you at the next #cmgrchat Wednesdays 2-3pm EST!  If you have any questions or topics for future chats, please feel free to leave them in the comments below, or contact Jenn Pedde or Kelly Lux!

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About the author

Judi Huck

Mover. Shaker. Candlestick maker. Currently engaged as a community and social media strategist.