#CmgrChat 10/20 – Blogging & Community (Part I)

This discussion was so good that we actually have to break it up into two parts.  Wednesday’s chat about Blogging & Community saw 613 Tweets and 92 participants! We’ll be continuing the discussion on Wednesday at 2pm EST, so you probably won’t want to miss that.

Make sure to follow the @CmgrChat Twitter Account and join the Linked In group as well!


Q1 Who blogs at your co & how often? Are you alone, or you + team?

AskTim: I write the only blog in the office. I aim for once a day, but it doesn’t always happen. It’s been a week since my last one.

msbruschetta: Twice weekly right now for company & one client, with plans to collaborate on another client blog starting Nov. Team effort.

JennaLanger: So far It’s been me and @jkretch, the CEO blogging. I want to integrate everyone, providing personal/professional posts from all

tracytilly: Anyone that wants to… it’s voluntary, 1 post per person every quarter. I was excited about the enthusiasm!

cochinealred:I blog daily for the co, but we feature guest posts from community members (rottating once every 8 weeks) once a week

kaleighsimmons: We have a team of six people (plus a monthly post from president). Post twice a week.

just_kate: From an agency perspective, we tend to ignore initial enthusiasm for blogging b/c frankly it dies off quickly.

Jonk87: I write my blog with another person sharing the burden and allowing better content to be published more frequently. 🙂

muruganpandian: So a possible winning solution is strive for consistency and have folks from various areas of the organization representing?


Q2: How do you drive traffic/induce comments?

digitalmention: Pose a question at the end of the post.

SMczarina: Establish real relationships. reward those who participate even with soft rewards. others see it, inspires more engmnt

muruganpandian: The use of captivating titles and key words.

mor_trisha: Driving traffic – cross post from other discussions within community

JennaLanger: Drive traffic/get comments – ask questions, tweet to your network, reply to comments to keep the conversation going

jessicamalnik: Good SEO headlines (to boost search traffic) and video posts and slideshows

SMczarina: Not being afraid to ask and generate conversations even if people disagree. You have to put yourself out there.

cochinealred: Make a point to respond to all comments on the blog. Acknowledge current readers.

JPedde: Hot button issues usually help too. We blogged about Customer Service & SM recently, and its the most trafficed.

SMczarina: For guest bloggers, i find it’s easier to say “let me interview you” than “write a post for us” bc it takes the pressure of

muruganpandian: How about making the site beautiful? How much of a factor is the presentation of a site in inviting someone to comment?


Q3. What kind of blog stats are you looking at? Whats most important to you?

joshshear: I’m an analytics junky. As long as I generally see reads and comments going up, I’m happy, but I can look at numbers for hours.

AskTim: I track number of views per day.

buona_vita:Number of unique visitors and where they came from

Mitch_M: Number of visitors, number of RSS subscribers. There’s others, but those are my top two

mikeschaffer: Blog stats I care about (in order): Shares/Tweets, Views, Referring Site, Comments

buona_vita: Trackbacks are great for SEO

ValentineLuLu: We adjust based on analytics. But, we r constantly trying new things anyway. Experimentation is key to success.


Q4. What part does your blog play in your overall social media strategy?

kaleighsimmons: It’s the anchor of our entire SM strategy. Everything links back to the blog. Most impt piece of the puzzle.

buona_vita: Blogging to help build a community shows office culture and give industry advice, along with driving traffic to the site.

Mitch_M: It’s the biggest part of my strategy, with Twitter a close second.

mor_trisha: Community blog is for direct customer support/product assistance. Corp blog is more for driving awareness and industry ldrship

pushingvision: Your blog is your “home base” as @chrisbrogan would say…

JRMoreau: Often, I use the company blog as a source for company info, case-studies, announcements, contests, etc,

KellyLux: I had a twitter presence long before I had a blog, and part of it is I would rather interact w/pp than sit & write by myself.


Blogging & Community will continue next week. What questions do you have?   Please add to these suggestions in the comment section below or DM us!

AskTim: Q: What do you do when stuck for blog topics?

tmonhollon:I’d love to hear creative content planning strategies. How do you mix things up, keep it interesting with your content.

kaleighsimmons: I am curious to see what others view success as – comments? views? time spent on page?

muruganpandian: Suggestion for next week . . . you are a new SM director what is your 30-90 day vision/strategy?

tmonhollon: What are your Top 3 Daily must-do activities? I’d love to hear what others keep a priority.


Thanks to all who participated! If you would like to see the entire transcript, pleaseclick here.Make sure to come back to #cmgrchat every Wednesday from 2-3pm EST for more chats!

If you have any ideas or suggestions for future topics, leave comments or get in touch with either Jenn or Kelly!

Enjoy this article?

Enter your email to receive free community management advice in your inbox:
About the author

Jenn Pedde

Jenn is a Co-Founder of The Community Manager and the Editor-In-Chief. She’s also an adjunct professor at the Syracuse University School of Information Studies. You can find her almost anywhere online, but specifically on #CmgrChat every Wednesday from 2-3pm ET.